In the Middle East, news consumption is highly fragmented, with information scattered across unreliable sources, making it difficult for users to stay informed efficiently. Recognizing this gap, we got approached with a powerful idea — to build a news platform that delivers key updates in just 40 words. In the first phase, we were responsible for everything from brand naming and logo creation to designing the app and website. The goal was to create a product that felt modern, sharp, and purposeful.

In the second phase, the we wanted to elevate the experience even further by showcasing news in a clean, minimal, and crisp format, with a strong emphasis on user benefit. The approach was to remove all unnecessary noise and offer a calm, clear space where only what matters is presented. Every element, from typography to interface flow, was designed to help users consume news effortlessly, without distraction, redefined how people engage with it—honest, fast, and beautifully simple.